@d0ngh0ch0i

PERSONAL PROJECT / 2025

DESIGNED BY:
Dongho Choi / Seoul National University

TOOLS:
Hands
Adobe Illustrator

OTHERS:
01. X-LINE
02. DADO CHAIR
03. JACKET
04. ADDON
05. SPOT
06. LOOM
07. SONOTE
08. FORTUNE COOKIES
09. STANLEY BOOMBOX
10. TIME FLIES
11. BISCUIT
12. COMEBACK CIRCLE

DESCRIPTION

TIME FLIESWALL CLOCK

This project initially started from the idea and concept that time is highly relative.

To visualize this, the numerical graphics are intentionally distorted — appearing blurred, flowing, and stretched to represent the fluid passage of time. Some numbers are compressed, while others are dramatically elongated.

While it functions as a real wall clock, its design is deliberately compromised. It is difficult to read, and the hands often point to incorrect or nonsensical positions. This distortion is an intentional choice designed to challenge the viewer's perception of time.

The phrase "Time Flies" is featured at the center, the clock hands are black and red, and the piece is set within a shiny silver frame.

@d0ngh0ch0i

about

TIME FLIES WALL CLOCK

This project initially started from the idea and concept that time is highly relative.

To visualize this, the numerical graphics are intentionally distorted — appearing blurred, flowing, and stretched to represent the fluid passage of time. Some numbers are compressed, while others are dramatically elongated.

While it functions as a real wall clock, its design is deliberately compromised. It is difficult to read, and the hands often point to incorrect or nonsensical positions. This distortion is an intentional choice designed to challenge the viewer's perception of time.

The phrase "Time Flies" is featured at the center, the clock hands are black and red, and the piece is set within a shiny silver frame.

PERSONAL PROJECT / 2025

DESIGNED BY:
Dongho Choi / Seoul National University

TOOLS:
Hands
Adobe Illustrator